Law firms are there to protect the rights of people. Particularly for a personal injury case, law firms are a haven for victims injured as a result of another person’s negligence. With the guidance of a personal injury attorney, not only do they seek to get fair entitlements, but they also do the heavy lifting by taking care of all paperwork, gathering sufficient evidence, and handling stubborn insurance agents.
While personal injury law firms are there to help society, they are also businesses. They have a network of attorneys. Some of them have several offices around the country to cater to the growing need for legal representation. They are organized as partnerships, and decisions are made collectively by the partners. In other cases, a board is appointed to oversee the day-to-day running of the firm.
With the influx of law firms, adopting effective marketing strategies to capture a majority of the clients is imperative.
In this article, we are going to look at the various marketing strategies that will help partners better manage the firm.
Let’s delve into specifics.
- Web design, layout, and responsiveness
A website is the first interaction clients seeking legal representation have with prospective law firms. As such, having a well-laid out website with a thought-through design is imperative.
Research shows that an online consumer will move to competitor sites within a few seconds if they do not find your pages attractive and appealing. It should also offer ease of navigation for enhanced client satisfaction.
Why is this important?
Take an example of potential clients suffering injuries as a result of medical malpractice. Some are devastated and in pain, physically and emotionally. The last thing they need is to spend 10 minutes looking for information about the statute of limitations. Such information should be readily available within a click of a button.
Additionally, the website should be responsive. A responsive website is one that renders effectively across various screen sizes. That way, a client can read clearly through the site without the need for zooming in and out, which is very disturbing and tiresome.
- Content marketing
For a firm to remain competitive, content marketing is vital.
Injured victims indeed have fears and lingering questions that they need addressed. Why not create content and blogs that effectively focus on their pain points?
For instance, have high-quality content that touches on the requirements that must be met to successfully file a personal injury case. Besides, inform them of what to expect during the compensation process. By pre-emptively answering these questions, you are one step ahead to landing a client.
- Search engine optimization
Reputation is everything in law firms.
Personal injury victims are more likely to go for a popular firm that has recorded a series of winning streaks. Being that technology has seeped into every sector of the economy, victims seeking legal counsel will move to the internet in a matter of seconds to look for an appropriate firm to represent them.
By taking advantage of search engine optimization through the use of backlinks and relevant keywords, Google automatically ranks the site higher, establishing it as an authority.
As a personal injury attorney, make use of the above tips to increase your chances of landing business.